Marc McIntosh
The Original Wedding Marketing
Content Creator
Helping Awesome Wedding Pros Create Marketing That Is Equally Awesome
Meet Marc McIntosh
Speaker | Consultant | Wedding Marketing Expert
The Wedding Industry’s Go-To Marketing Expert & Speaker
If you're looking for a dynamic speaker who understands the wedding industry inside and out — and knows how to market it like a pro — Marc McIntosh checks all the boxes. With over 30 years of hands-on experience, Marc brings a rare blend of deep industry insight, marketing know-how, and real-world results that inspire and energize every audience he meets.
Marc has helped thousands of wedding professionals grow their businesses, sharpen their strategies, and stand out in a crowded market. His presentations are packed with practical advice, compelling stories, and a deep understanding of what makes wedding pros tick — because he's been one. From launching a DJ business to producing the largest wedding expos in the Mid-Atlantic, Marc has walked the walk.
Today, Marc is the CEO of Team Wedding Marketing, a digital agency that delivers done-for-you marketing services tailored to the wedding industry. As a speaker and podcast guest, he shares hard-earned lessons, fresh insights, and powerful strategies that resonate with wedding professionals at every stage of their business.
Whether you're organizing a conference, webinar, or podcast, Marc delivers value, clarity, and energy. He’s relatable, engaging, and laser-focused on helping wedding pros do what they love — while selling more of it. Book Marc for your next event and give your audience a speaker who truly gets them.
Bring Marc's Energy and Expertise to Your Next:
Upcoming & Recent Speaking Appearances
Wedding Summit Series: Tech & AI Edition
April 20-24, 2026 | Virtual Event
GET YOUR FREE TICKET
Mind Your Wedding Business Podcast
March, 2026
WATCH
Engaged/Better Bridal Group
March 12, 2026
Virtual Event for Wedding Salon Owners
Wedding Business CEO Summit
February 16-20, 2026
Virtual Event
Wedding MBA Speak-Off
February 10, 2026
Returning Speaker Segment
Wedding Summit Series - Wedding Pro Yearbook
December 19, 2025
Virtual Event
Vermont Association of Wedding Professionals
November 20, 2025
On-Stage
Wedding MBA
November 11-13, 2025
On-Stage
I Do Wedding Marketing Podcast
November, 2025
LISTEN
Book More Weddings Virtual Summit
August 18-22, 2025
Virtual Summit
Wedding Summit Series Summer Camp
July 14-18, 2025
Virtual Summit
Wedding MBA Podcast
July 14, 2025
LISTEN
Marquee DJ Show
June 24-25, 2025
On-Stage
Wedding Show Producers International
May 6, 2025
On-Stage
Wedding Summit Series: Luxury Edition
April 21, 2025
Virtual Summit
Maine Wedding EDU
April 8, 2025
On-Stage
Wedding MBA Podcast
April 1, 2025
LISTEN
Wedding MBA Speak-Off
February 12, 2025
Returning Speaker Segment
Marquee Show Podcast
December 18, 2024
Podcast Interview
Wedding Venue Map
November 20, 2024
Virtual Presentation
Wedding MBA
November 13, 2024
On-Stage
2 DJs and a Mic Podcast
September 24, 2024
WATCH
NACE Maine
September 18, 2024
Virtual Presentation
Book More Weddings Summit
August 19, 2024
Virtual Summit
Marquee DJ Show
June 27-28, 2024
Two On-Stage Presentations
Wedding MBA Podcast
June 18, 2024
LISTEN
Associaton of Wedding Professionals
May 14, 2024
Virtual
Triad Bridal Associaton
April 9, 2024
Virtual
Maine Wedding EDU
October 17-18, 2023
Two On-Stage Presentations
Wedding Summit Series: Sales Edition
March 11, 2023
Virtual Summit
Creative Marketing Summit
February 4, 2023
Virtual Summit
Venue RX Podcast
August 22, 2022
WATCH (11K views)
Stages | Podcasts | Virtual Events | Conventions | Conferences | Masterminds
Popular Speaking Topics
Click on any topic for more details
Is Your Website Ready for the AI Shakeup?
Fractional CMO vs. DIY Marketing: Which is Right for Your Wedding Business?
Website Red Flags: What’s Costing You Leads and How to Fix It
Wedding Pro Websites That Captivate and Convert
Leads: Are You Booking Them or Burning Them?
10 Steps to 10X Your Marketing
Crafting a 360-Degree Marketing Strategy
Modern Sales & Marketing Strategies for Wedding Pros
10 Steps to Wedding Show Success
Featured Appearances
Experience & Achievements
2020 - Present: Co-founder of Team Wedding Marketing, Winning Team Marketing, and Wedding Venue Success
2018: Launched the We Speak Wedding Marketing video series on YouTube, a marketing and sales training initiative designed to help wedding professionals enhance their business acumen.
2017: Founded Wedding Pro News, the ultimate resource for wedding industry news.
2016: Founded Wedding Show Pros
1995 - 2020: Producer of wedding expos in Washington, Baltimore, Richmond, and Houston.
1980 - 1995: Owner of a wedding-focused DJ entertainment service in the Washington DC area.
Board Member and President of the National Association of Consumer Shows (NACS)
This organization represents the consumer show industry. Under his leadership, NACS provided resources, industry standards, and educational opportunities for show producers nationwide.
Board Member and Director of Bridal Show Producers International (BSPI)
Marc was awarded the BSPI Director’s Cup in 2003, the organization's highest honor, and the BSPI Star Award in 2014, recognizing his innovative contributions to the wedding industry.
Board Member and President of the Association of Wedding Professionals
Board Member of the National Association of Catering and Events, Washington DC Chapter
Recipient of the Affiliate of the Year award.
Featured in the Press
Let's Talk About Your Event
Is Your Website Ready for the AI Shakeup?
The way couples discover and book wedding professionals is evolving faster than ever, and artificial intelligence is driving that change. Long before a couple fills out a contact form or schedules a consultation, AI-powered tools are already shaping what they see, who they trust, and which businesses rise to the top.
Your website is no longer just a digital brochure. It’s the central hub where AI-driven search, voice queries, and automated interactions converge to influence booking decisions. If your site isn’t built to adapt to these shifts, you risk losing visibility and leads at the exact moment couples are ready to commit.
In this forward-thinking presentation, Marc breaks down how AI is transforming online behavior in the wedding industry and outlines the essential elements every website must have to remain relevant, discoverable, and conversion-ready. Whether you’re updating an existing site or planning a rebuild, this session will give you clear, practical insights to future-proof your online presence, and ensure your website continues working as a powerful sales tool in an AI-driven landscape.
Fractional CMO vs. DIY Marketing: Which is Right for Your Wedding Business?
Most wedding businesses start by handling their own marketing, and for a while, that approach works. But as your business grows, so do the demands on your time, strategy, and systems. What once felt manageable can quickly become a bottleneck to scaling.
This session explores the critical turning point between DIY marketing and strategic leadership. Marc breaks down when it makes sense to continue bootstrapping, when it’s time to level up, and how a fractional CMO provides high-level guidance without the cost or commitment of a full-time hire. Attendees will walk away with a clearer understanding of what sustainable growth really requires, and how to choose the right path to support it.
Website Red Flags: What’s Costing You Leads and How to Fix It
Your website may look great on the surface, but hidden issues could be quietly costing you inquiries and bookings. From mobile usability problems to unclear messaging and technical gaps, even small missteps can create friction at the exact moment couples are ready to reach out.
In this practical, problem-solving session, Marc reveals the most common website red flags holding wedding businesses back, and how to identify and fix them without starting over. Whether your site needs minor repairs or strategic adjustments, you’ll leave with actionable insights to improve performance, increase conversions, and turn more visitors into qualified leads.
Wedding Pro Websites that Captivate and Convert
The journey of a prospective customer begins long before they ever contact you, and typically culminates in a pivotal moment: a visit to your website. This isn’t just a casual browse, it’s the decisive factor in choosing to reach out, book an appointment, or make a purchase. If your website fails to captivate at this critical juncture, you are missing out on opportunities that are costing you business.
A captivating website design, while essential, is just the tip of the iceberg. To truly harness the power of your online presence, there are five core components that are essential to an effective website. In this presentation, we dive into the art of crafting websites that convert curiosity into sales.
Whether you’re looking to refine an existing site or build a new digital home from the ground up, this presentation will provide you with the insights and inspiration needed to elevate your online presence. Discover how to create a website that acts as your hardest-working salesperson: always on, always engaging, and always driving your business forward in the vibrant wedding industry.
Leads: Are You Booking Them or Burning Them?
Why isn’t your marketing translating into a flood of leads? The heart of the issue isn’t the number of leads—you likely have far more than you think. More likely, you have conversion crisis, where many potential bookings are slipping away unnoticed and with them, your investment in time and money.
The customer journey is rarely a straight line; it’s a maze where leads can be lost at any turn. You generate excitement and visibility, but this isn’t enough. Your channels of promotion—be they social media, advertising, or personal interactions—all require investment, and our goal is to optimize these to ensure maximal conversion.
Our journey will also dive into consumer behavior, uncovering the mechanisms behind ‘Subtractive Shopping’ and the ‘Rule of 7’, which sheds light on the engagement necessary before a prospect acts. You’ll discover how to craft a cohesive brand story across all platforms, seal the leaks in your marketing efforts, convert leads effectively, and create a brand so magnetic that clients can’t help but book.
10 Steps to 10X Your Marketing
Ready to stop blending in and start booking up? This isn’t your average marketing talk. In this fast-paced session, you’ll learn 10 proven strategies to boost your visibility, attract more right-fit clients, and grow your business with purpose. Whether you’re just starting out or have years of experience, these steps are built to work with your style, your goals, and your market—without gimmicks or sleazy sales techniques. Just real strategies that cut through the noise and get results—without selling your soul or sounding like everyone else.
From building a brand that books itself to mastering your online presence, we’ll cover what actually works in today’s competitive wedding and event space. You’ll walk away with a clear action plan, fresh ideas, and the confidence to market like a pro—even if you’re not one. Bring your notebook and your hustle—this is marketing that moves the needle.
Crafting a 360-Degree Marketing Strategy
In today’s fast-changing digital world, couples plan their weddings across a mix of platforms — and your marketing needs to meet them there. This session walks you through building a well-rounded strategy that integrates social media, digital ads, and face-to-face interactions into one seamless brand experience.
You’ll learn how to present a unified, authentic message at every touchpoint, boosting visibility and making deeper connections with your ideal audience. A consistent, multi-platform approach not only builds trust but also positions your brand as top-of-mind throughout the planning process.
Discover how to thrive in a fragmented media landscape by creating a strategy that aligns with how couples search, dream, and decide. Make your marketing as memorable as the services you provide.
Modern Sales & Marketing Strategies for Wedding Pros
You’ve mastered the art of creating unforgettable events — now it’s time to shine just as brightly in the marketplace. Learn how to attract your ideal couples, stand out in a crowded field, and share your value in a way that resonates.
In this engaging session, Marc reveals proven strategies to connect with couples across every touchpoint — from social media and digital ads to print and face-to-face interactions. You’ll discover how to craft a brand story that speaks to today’s engaged couples at every step of their journey.
Walk away with the tools to close more sales, grow your business with confidence, and save time on marketing. This presentation will help you market your business as skillfully as you serve your clients — so you can do more of what you love, with better results.
10 Steps to Wedding Show Success
Wedding expos offer unmatched opportunities to connect with engaged couples — but only if you know how to make the most of them. In this hands-on workshop, Marc McIntosh breaks down a proven 10-step strategy to help you stand out, attract leads, and convert conversations into bookings.
From pre-show promotions and booth design to at-show engagement and post-show follow-up, you’ll learn exactly how to prepare, execute, and capitalize on every phase of a wedding expo. Marc shares insider tips from decades of experience producing successful shows and working with top-performing vendors.
Whether you’re new to expos or looking to boost your results, this session will give you a clear, actionable roadmap for turning live events into powerful sales and marketing tools for your business.