Marc McIntosh

Ready to stop blending in and start booking up? This isn’t your average marketing talk. In this fast-paced session, you’ll learn 10 proven strategies to boost your visibility, attract more right-fit clients, and grow your business with purpose. Whether you’re just starting out or have years of experience, these steps are built to work with your style, your goals, and your market—without gimmicks or sleazy sales techniques. Just real strategies that cut through the noise and get results—without selling your soul or sounding like everyone else.

From building a brand that books itself to mastering your online presence, we’ll cover what actually works in today’s competitive wedding and event space. You’ll walk away with a clear action plan, fresh ideas, and the confidence to market like a pro—even if you’re not one. Bring your notebook and your hustle—this is marketing that moves the needle.

In today’s fast-changing digital world, couples plan their weddings across a mix of platforms — and your marketing needs to meet them there. This session walks you through building a well-rounded strategy that integrates social media, digital ads, and face-to-face interactions into one seamless brand experience.

You’ll learn how to present a unified, authentic message at every touchpoint, boosting visibility and making deeper connections with your ideal audience. A consistent, multi-platform approach not only builds trust but also positions your brand as top-of-mind throughout the planning process.

Discover how to thrive in a fragmented media landscape by creating a strategy that aligns with how couples search, dream, and decide. Make your marketing as memorable as the services you provide.

You’ve mastered the art of creating unforgettable events — now it’s time to shine just as brightly in the marketplace. Learn how to attract your ideal couples, stand out in a crowded field, and share your value in a way that resonates.

In this engaging session, Marc reveals proven strategies to connect with couples across every touchpoint — from social media and digital ads to print and face-to-face interactions. You’ll discover how to craft a brand story that speaks to today’s engaged couples at every step of their journey.

Walk away with the tools to close more sales, grow your business with confidence, and save time on marketing. This presentation will help you market your business as skillfully as you serve your clients — so you can do more of what you love, with better results.

Wedding expos offer unmatched opportunities to connect with engaged couples — but only if you know how to make the most of them. In this hands-on workshop, Marc McIntosh breaks down a proven 10-step strategy to help you stand out, attract leads, and convert conversations into bookings.

From pre-show promotions and booth design to at-show engagement and post-show follow-up, you’ll learn exactly how to prepare, execute, and capitalize on every phase of a wedding expo. Marc shares insider tips from decades of experience producing successful shows and working with top-performing vendors.

Whether you’re new to expos or looking to boost your results, this session will give you a clear, actionable roadmap for turning live events into powerful sales and marketing tools for your business.

Why isn’t your marketing translating into a flood of leads? The heart of the issue isn’t the number of leads—you likely have far more than you think. More likely, you have conversion crisis, where many potential bookings are slipping away unnoticed and with them, your investment in time and money.

The customer journey is rarely a straight line; it’s a maze where leads can be lost at any turn. You generate excitement and visibility, but this isn’t enough. Your channels of promotion—be they social media, advertising, or personal interactions—all require investment, and our goal is to optimize these to ensure maximal conversion.

Our journey will also dive into consumer behavior, uncovering the mechanisms behind ‘Subtractive Shopping’ and the ‘Rule of 7’, which sheds light on the engagement necessary before a prospect acts. You’ll discover how to craft a cohesive brand story across all platforms, seal the leaks in your marketing efforts, convert leads effectively, and create a brand so magnetic that clients can’t help but book.

The journey of a prospective customer begins long before they ever contact you, and typically culminates in a pivotal moment: a visit to your website. This isn’t just a casual browse, it’s the decisive factor in choosing to reach out, book an appointment, or make a purchase. If your website fails to captivate at this critical juncture, you are missing out on opportunities that are costing you business.

A captivating website design, while essential, is just the tip of the iceberg. To truly harness the power of your online presence, there are five core components that are essential to an effective website. In this presentation, we dive into the art of crafting websites that convert curiosity into sales.

Whether you’re looking to refine an existing site or build a new digital home from the ground up, this presentation will provide you with the insights and inspiration needed to elevate your online presence. Discover how to create a website that acts as your hardest-working salesperson: always on, always engaging, and always driving your business forward in the vibrant wedding industry.

The way couples discover and book wedding professionals is evolving faster than ever, and artificial intelligence is driving that change. Long before a couple fills out a contact form or schedules a consultation, AI-powered tools are already shaping what they see, who they trust, and which businesses rise to the top.

Your website is no longer just a digital brochure. It’s the central hub where AI-driven search, voice queries, and automated interactions converge to influence booking decisions. If your site isn’t built to adapt to these shifts, you risk losing visibility and leads at the exact moment couples are ready to commit.

In this forward-thinking presentation, Marc breaks down how AI is transforming online behavior in the wedding industry and outlines the essential elements every website must have to remain relevant, discoverable, and conversion-ready. Whether you’re updating an existing site or planning a rebuild, this session will give you clear, practical insights to future-proof your online presence, and ensure your website continues working as a powerful sales tool in an AI-driven landscape.

Most wedding businesses start by handling their own marketing, and for a while, that approach works. But as your business grows, so do the demands on your time, strategy, and systems. What once felt manageable can quickly become a bottleneck to scaling.

This session explores the critical turning point between DIY marketing and strategic leadership. Marc breaks down when it makes sense to continue bootstrapping, when it’s time to level up, and how a fractional CMO provides high-level guidance without the cost or commitment of a full-time hire. Attendees will walk away with a clearer understanding of what sustainable growth really requires, and how to choose the right path to support it.

Your website may look great on the surface, but hidden issues could be quietly costing you inquiries and bookings. From mobile usability problems to unclear messaging and technical gaps, even small missteps can create friction at the exact moment couples are ready to reach out.

In this practical, problem-solving session, Marc reveals the most common website red flags holding wedding businesses back, and how to identify and fix them without starting over. Whether your site needs minor repairs or strategic adjustments, you’ll leave with actionable insights to improve performance, increase conversions, and turn more visitors into qualified leads.