TEAM WEDDING MARKETING
Services for Wedding Show Producers
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Wedding Expo & Bridal Show Websites
Ignite the Success of Your Show with a Cutting-Edge Website
Is an outdated website holding back your show? If it's been a while since you refreshed your website, the answer is a resounding YES! At Team Wedding, we can help breathe new life into your show by creating a dynamic, modern website that captivates audiences and drives attendance and exhibitor sales. Prepare to witness the power of a seamless user experience that converts visitors from awareness to ticket purchase with a single click.
A Focus on the User Experience
Our goal is simple: We want you to have the best wedding expo website! With our focus on a superior user experience, we make it easy for your website visitors to find all the information they need. Each of your shows will enjoy a dedicated page with an embedded ticketing portal. But that's not all! We include a filterable gallery showcasing stunning images from your show, coupled with a comprehensive FAQ page that enhances your search engine visibility while answering every query.
Turn your Exhibitor Directory into a Revenue Stream
Say goodbye to the boring exhibitor list! Our websites feature a visually appealing exhibitor directory that rivals the leading wedding-planning websites in both aesthetics and functionality. You'll enjoy opportunities for additional revenue, as our sites include several upsell opportunities including premium featured listings and prominent logo placements.
Selling Exhibit Space is a Breeze
Impress potential exhibitors with a detailed exhibitor opportunities section that effortlessly doubles as a sales tool—no more cumbersome media kits required! Additionally, we provide a convenient download page, ensuring exhibitors have all the essential information at their fingertips. And the icing on the cake? A visually enticing storefront where you can effortlessly secure exhibit space orders, eliminating the hassle of PDFs or printed contracts.
Tailor-Made Design, Unparalleled Experience
Your website will boast an intuitive design that is customized with your branding, colors, images, and font styles. Should you desire additional pages, such as landing pages for your marketing campaigns, consider it done.
Beauty Meets Functionality, Powered by Innovation
Prepare to be amazed not only by the stunning aesthetics but also by the remarkable functionality under the hood. Our cutting-edge websites leverage the latest WordPress technology, guaranteeing blazing-fast speeds and an unrivaled experience on mobile devices. The sites are expertly optimized for search engines, featuring automated Schema markup that ensures search engines have the information they need, presented in the required format. Your site will seamlessly integrate with EventBrite, BrideScan, or your preferred ticketing platform.
Seamless Solutions, Simplified Pricing
Say goodbye to the headaches of website maintenance. Our subscription-based model encompasses design, updates, and hosting—all neatly bundled into one manageable monthly fee. Alternatively, if you prefer ownership, we offer outright purchase options with an optional hosting and maintenance plan. The time for a new website is now. The time to collaborate with Team Wedding is now. Success awaits.
Wedding Show Marketing & Advertising Management
We've been there and know how you feel ...
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- Are you frustrated by the never-ending changes to the digital marketing landscape?
- Would you rather focus on selling exhibit space instead of attracting attendees?
- Do you know that your show would enjoy a larger attendance if your advertising was more effective?
- Do you feel that you don't have the time or expertise to advertise your show efficiently and effectively?
- Would you like to spend less on advertising but attract more attendees?
If your answer to more than one of these questions is yes, then consider putting your advertising in the hands of Team Wedding. Our comprehensive marketing program will free up your time, save you money, and allow you to focus on all of the other things you need to do to produce a successful show.
Our program allows you to ...
- Save time - You'll free up hours every week that you can redirect to exhibit sales and everything else you need to do.
- Save money - Our proven advertising strategies will reduce your total ad spend without reducing your attendance.
- Uplevel your branding - Our skilled graphic artists and copywriters will take your message to the next level.
- Say goodbye to marketing overwhelm - The digital ad platforms and policies are constantly evolving. We keep up with the changes so you don’t have to.
- Work with a team that understands the wedding market - Most marketers do not understand the nuances of the wedding industry. We do.
When Team Wedding manages your advertising, you will ...
- Eliminate advertising waste - Our clients used to waste up to 25% of their ad spend.
- Reduce attendee acquisition cost - Our clients cut their acquisition cost by up to 40%.
- Attract more attendees while spending less on advertising - Our clients reduce their total ad spend by up to 25%.
- Deliver a cohesive message across all advertising platforms.
- Save on payroll, taxes, and benefits.
- Free up your time.
Additional Services
Organic Social Media Posting
We offer expert management of your Facebook, Instagram, and Google Business Profile, ensuring a captivating and informative online presence. Our team will curate engaging posts throughout the year, increasing their frequency as your shows approach. To make your shows truly unforgettable, we'll culminate the campaign with real-time Instagram updates during your shows.
Local Search Engine Optimization
Experience enhanced online visibility and expanded market reach with our exceptional listing and citation services. We specialize in creating and updating your listings across various online directories and platforms. By leveraging these citations, we ensure that you receive maximum visibility on search engines, significantly boosting your online presence and attracting more exhibitors and attendees.
Website Search Engine Optimization
By implementing robust SEO strategies, we ensure that search engines organically generate awareness of your show, reducing your reliance on paid advertising. We optimize your website to align with evolving search trends and changes in search engine ranking factors. With our expertise, your website will consistently rank higher in search engine results, driving organic traffic and boosting your online presence.
Frequently Asked Questions
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To get the site up and running in 30 days, does that include the online exhibitor sales feature?
That might lag behind by a week or two but our goal is to launch both together. We have a Shopify expert on our team who sets up the storefront separately from our website development team.
How and through what company are credit cards processed with that feature?
Shopify has a payment processing company if you’d like to use it. The rates are good. You can also integrate with another processor, and here is a list: https://www.shopify.com/payment-gateways#faqs
Can the payment page include vendor contract details so they can click to accept, simplifying the contract process?
es. You put your contract terms on a separate page and the exhibitor MUST agree to the rules before they are allowed to complete their purchase. There is a link to the terms next to the check box.
To see how it works, go to the second video on this page: https://teamweddingmarketing.com/wedding-show-websites and skip ahead in the video to the 6:50 point.
Since I will do around 12 shows a year, how often can I submit changes like new show dates/locations and adding/deleting vendors, etc?
We have a form you submit whenever you want to make changes like new show dates, image additions, etc. This creates a task that is sent to the appropriate person on our team.
Adding and deleting exhibitors is easy, and that would be your only job with the website. It’s faster and easier for you to add them yourself rather than writing out the instructions for us to do them. If you have a bunch at a time, we can do an import from a CSV, and we can handle that. We can set a default expiration date for every exhibitor, say 1 year from the date of entry. When the listing expires, you can change the expiration date or let them drop off. Their listing will remain in the backend of the site in case you need to add them in the future, but they won’t be shown on the live site.
What will you need from each vendor that will be listed on the website? Anything beside a photo and their contact info and links?
For the basic listings, the ones you would likely give every exhibitor, we need the company name, email, website URL, phone number, and category. Once they are all uploaded, we can manually add the featured images. We will set a default image that appears until the desired image is obtained and uploaded. The additional information for the upgraded listings is added manually, but it’s easy.
There is a single entry form for exhibitor listings, and you get to decide what features you want to include at each level. Here’s an example of how one producer does it: https://weddingexperience.com/website-opportunities/
Since I do shows in six cities, from 1 hour to 4 hours apart, are the vendors posted separately by market or bunched together by category like Kiss The Bride?
There are three search options. You can search by category, search by market (show), or search by company name. You could, for example, search for ‘Invitations’ in ‘Cincinnati’. Exhibitors can be added to multiple categories and/or markets.