Marc McIntosh

Wedding Marketing Expert and Industry Leader

Book Marc for Your Event

Featured Appearances

About Marc

Marc McIntosh is a renowned marketing expert, speaker, and consultant with an impressive career that spans over three decades in the wedding industry. With a foundation in business and marketing from George Mason University, Marc has cultivated a unique expertise that merges marketing strategy with deep industry knowledge, making him a pivotal figure in wedding show production, event marketing, and business development for wedding professionals.

Marc’s career began with a wedding-focused DJ service and evolved through numerous roles, including producing the largest wedding planning events in the Mid-Atlantic region. Today, he continues to impact the industry as a Marketing Consultant and Fractional CMO for businesses across the United States.

Book Marc for Your Event

Industry Expert and Nationally Recognized Speaker

As a seasoned speaker, Marc McIntosh has presented at conferences, summits, podcasts, and educational events nationwide. His knowledge and insights have influenced thousands of wedding professionals, helping them grow their businesses and refine their marketing approaches. Here’s a glimpse of Marc’s speaking engagements and the valuable knowledge he shares:

Recent Speaking Engagements

Wedding Venue Map (virtual presentation)

  • Date: 11/20/2024

Wedding MBA

    National Association for Catering and Events (NACE) Maine

      Book More Weddings (virtual summit)

        • Date: 8/19/2024

        Marquee Show (DJ convention in Chicago)

        Association of Wedding Professionals of Greater Washington DC (virtual meeting)

        • Date: 5/14/2024
        • Topic: Strategies for staying competitive in a saturated market

        Wedding Summit Series (virtual summit)

        • Date: 3/11/2023 
        • Topic: Effective digital marketing for wedding professionals

        Maine Weddings EDU (live event)

        • Date: 10/17-18/2023
        • Highlights: Keynote speaker on adapting wedding shows for modern audiences

        Creative Marketing Summit (virtual summit)

        • Date: 2/4/2023
        • Focus: Leveraging digital platforms for wedding marketing success

          Current Topics

          Wedding Pro Websites that Captivate and Convert

          Marc emphasizes the importance of websites designed to turn visitors into clients. Learn essential components, from persuasive content and captivating visuals to user-friendly navigation, ensuring your website actively boosts your bookings.

          Marketing Strategies for Wedding Professionals

          Discover effective, practical, and industry-specific marketing strategies to enhance your visibility, credibility, and bookings. Marc shares insights from years of firsthand experience and research-backed approaches tailored to wedding professionals.

          Maximizing Success with Platforms like The Knot and WeddingWire

          Marc offers detailed guidance on optimizing your profiles and content on leading wedding platforms to effectively reach engaged couples, generate qualified leads, and enhance your reputation in a competitive market.

          5-Step Strategy for Venue Success

          Venues face unique challenges in qualifying leads and streamlining operations. Marc outlines a proven five-step strategy, helping venue owners create systems that attract ideal clients, optimize sales processes, and grow sustainably.

          Building a High-Performance Brand

          Learn to position your wedding business as a trusted industry leader through brand differentiation, strategic storytelling, and consistent messaging that resonates deeply with your target audience.

          Social Media Marketing for Wedding Pros

          Master effective social media strategies to reach engaged couples authentically, improve engagement, and convert followers into paying clients. Marc provides actionable tips for creating compelling social content with measurable results.

          Professional Titles and Current Roles

          Areas of Expertise

          Marc is known for his in-depth knowledge and forward-thinking strategies in several key areas:

          • Wedding Show Production: Prior to 2020, Marc produced the Wedding Experience, a series of bridal shows across Washington DC, Baltimore, and Richmond, drawing thousands of engaged couples each year.
          • Marketing Strategy for Wedding Professionals: As a marketing consultant, Marc helps wedding industry businesses optimize their strategies to attract more clients, enhance brand visibility, and improve engagement.
          • Content Creation and Industry News: Through Wedding Pro News, Marc keeps wedding professionals informed of the latest trends, insights, and tips to stay competitive.
          • Public Speaking and Education: Marc is a sought-after speaker who educates wedding professionals on marketing, customer engagement, and event management.
          {

          "Genuine Support for Aspiring Wedding Professionals"

          “I am an aspiring wedding planner and took advantage of an opportunity to participate in a free virtual wedding summit. Marc did one of the sessions on how the quality (or lack thereof) of your website may be costing you business. I jumped at the opportunity to have him review my website. He could have easily used the time to do a sales pitch and have his company build me a new website. Instead, he used the time to provide real feedback, offer suggestions, and answer my questions to improve my website. It wasn’t just about money but truly trying to help businesses succeed. I truly appreciated his warmth and genuine interaction.”

          — Karel Forde-Harrigan, Certified Wedding Planner

          "Industry Leader with Proven Results"

          “Team Wedding is the smartest way to improve your wedding business. Marc’s tips allow your business to keep up with all the changes online and within marketing. Team Wedding’s website designs are the best in the industry. If you want to book more weddings faster, you should let Marc and his team help you with everything from your portfolio to website design and marketing. Marc is a nationally recognized industry speaker who teaches thousands of wedding pros how to improve their online marketing strategies.”


          — Shannon Underwood, Wedding MBA

          Why Choose Marc McIntosh?

          Marc McIntosh is not just a wedding marketing consultant—he’s a visionary leader who has consistently driven growth and innovation within the wedding industry. His holistic marketing approach, coupled with hands-on experience in event production, makes him an invaluable asset to any organization looking to thrive in the competitive wedding sector.

          Whether you’re a wedding planner, venue owner, or vendor, Marc offers proven strategies that can help you maximize your reach, improve client engagement, and ultimately grow your business.

          Connect with Marc McIntosh

          For wedding professionals seeking guidance on marketing, event production, or business development, Marc McIntosh is available for consultations, speaking engagements, and training sessions.

          Marc is available to speak for conferences, workshops, industry panels, and private training sessions tailored to wedding professionals and event marketers. With his extensive experience in both the marketing and wedding industries, Marc delivers actionable insights on topics like lead generation, brand differentiation, digital marketing, and maximizing the impact of wedding shows. Whether you’re hosting a large conference or an intimate training event, Marc’s presentations are engaging, insightful, and customized to meet the specific needs of your audience. Attendees leave with practical strategies they can implement immediately to grow their businesses and improve client engagement.

          Book Marc for Your Event

          Career Timeline and Notable Achievements

          Wedding Show Production and Marketing Milestones

          1995

          Founded The Wedding Experience, a series of immersive bridal shows that connect engaged couples with top vendors.

          2016

          Launched Wedding Show Pros, a collective of premier wedding show producers dedicated to sharing best practices and driving innovation within the industry.

          2017

          Introduced Wedding Pro News, a comprehensive online news portal for wedding professionals, offering insights, resources, and expert advice on industry trends.

          2018

          Launched the We Speak Wedding Marketing video series on YouTube, a marketing and sales training initiative designed to help wedding professionals enhance their business acumen.

          2018

          Coordinated the launch of a nationwide $25,000 Big Wedding Giveaway, a marketing initiative that increased event attendance and engagement for Wedding Show Pros members.

          Professional Recognition and Leadership Roles

          • President of the National Association of Consumer Shows (NACS)
            Marc currently leads the NACS, an organization that represents the consumer show industry. Under his leadership, NACS provides resources, industry standards, and educational opportunities for show producers nationwide.
          • Awards from Bridal Show Producers International (BSPI)
            Marc was awarded the BSPI Director’s Cup in 2003, the organization’s highest honor, and the BSPI Star Award in 2014, recognizing his innovative contributions to the wedding industry.
          • Leadership in Bridal Show Producers International (BSPI)
            Marc has been an influential member of BSPI since 1997, serving multiple terms on the board and contributing to the organization’s growth and development.

          Webinar and Online App Presence

          Marc has also embraced digital media and online platforms to reach a wider audience:

          • Click Through to I Do Webinar
            Date: November 22, 2024
            Description: This online webinar provides actionable strategies for converting leads into booked clients. 
          • Clubhouse – Wedding Pros Club
            Platform: Social Media App
            Joined: 2020
            Participation: Marc shares his insights with an audience of wedding professionals on this interactive platform.