How Tariffs Could Transform the Wedding Industry — And What Couples Can Do About It

In 2025, the wedding industry faces challenges as international tariffs on imported goods begin to reshape the landscape of matrimonial celebrations. From wedding gowns to floral arrangements, the ripple effects of these economic policies are being felt by couples and vendors alike.

Global Supply Chain Disruptions Are Driving Up Wedding Expenses

The wedding industry has long relied on a global supply chain to provide a diverse array of products and services. However, recent tariffs have exposed the fragility of this system. With increased costs on imported goods, many vendors are struggling to maintain their offerings without passing the burden onto consumers.

Wedding Products Most Affected by Import Tariffs

Tariffs are impacting multiple facets of the wedding industry:

Marc McIntosh, founder of Team Wedding Marketing, brings decades of experience in wedding marketing strategies and wedding shows. His perspective offers valuable insights into the current challenges and potential strategies for couples and vendors.

“Couples with contracts already in place may dodge some of the increases, but come Q4 and beyond, those pre-tariff deals disappear,” McIntosh warns. “We’re now entering a new pricing era for weddings.”

Drawing parallels to disruptions experienced during the COVID-19 pandemic, McIntosh notes that economic uncertainty often leads to more intentional spending rather than a decrease in celebrations.

Couples are finding themselves adapting to the new financial landscape. Bridesmaid dresses that once cost 84 dollars are now priced at 128 dollars or more, excluding shipping and tailoring. Many engaged individuals have begun addressing these unexpected financial changes with their wedding parties as early as possible.

Others are opting to secure their vendors and venues as early as they can, hoping to shield themselves from price hikes down the road. However, even with strategic foresight, some cost increases remain unpredictable.

McIntosh advises couples to pad their wedding budgets by 10 to 25 percent. He also highlights that traditional funding dynamics, such as parental contributions, may be affected by broader economic factors like stock market fluctuations.

1. Set Clear Pricing Expectations in Contracts

Vendors and planners should immediately revisit their contracts to account for future volatility. Incorporating clauses that specify “pricing subject to change due to international tariffs or material costs” is now essential. This proactive transparency protects profit margins and builds trust with clients navigating rising costs.

2. Strengthen Relationships With Domestic and Local Suppliers

Reducing reliance on international supply chains can stabilize costs and protect availability. Vendors should evaluate and diversify their sourcing strategy, prioritizing U.S.-based manufacturers, local growers, and nearby wholesalers. These partnerships can also become selling points to budget-conscious couples seeking local, sustainable options.

3. Repackage Services to Emphasize Value and Flexibility

Rather than offering only premium-tier packages, planners and vendors can consider modular pricing or hybrid service options. This approach gives couples more control over their spending while allowing vendors to upsell enhancements later in the process. Add-ons like extra decor, enhanced lighting, or premium rentals can be positioned as optional luxury layers.

4. Promote High-Impact, Low-Cost Experiences

Experiential elements like live entertainment, custom photo booths, and guest-engagement installations remain in demand. Vendors should highlight services that deliver emotional and visual impact without requiring imported materials or expensive infrastructure. Shifting marketing focus toward “experiential value” can align with changing consumer priorities.

5. Invest in Education and Client-Facing Content

Planners and vendors can differentiate themselves by educating clients on how tariffs affect pricing — and what solutions are available. Blog posts, social content, or a simple pricing guide that explains cost breakdowns (e.g., floral sourcing, textile costs, etc.) establishes authority and builds confidence during the booking phase.

Couples can adopt several strategies to manage expenses without compromising the essence of their celebration:

McIntosh envisions a shift towards the “intentional wedding” — events that prioritize personal and meaningful experiences over lavish displays.

“We saw it with the micro-wedding trend during COVID, and tariffs are creating another moment for couples to reflect on what really matters,” he notes.

This approach may lead to increased use of locally sourced florals, hybrid in-person and livestream events, and other creative solutions that focus on the essence of the celebration.

Vendors looking to better position themselves amid these shifts can benefit from a free marketing checkup to identify strategic improvements and opportunities.

How much should we increase our budget due to tariffs?

A 10 to 25 percent buffer is recommended. Some categories, like florals or linens, could experience higher increases.

Are all imported wedding items affected by tariffs?

Most are, including dresses, decor, alcohol, and floral arrangements.

Should we book vendors earlier than usual?

Yes. Locking in contracts early can shield you from future price hikes.

Can local vendors really make a difference?

Absolutely. Local florists, caterers, and decorators may already have materials in stock, saving you money.

Are elopements or small weddings becoming more popular?

Yes, especially among couples who prefer quality over quantity or want to avoid unexpected costs.

What should vendors include in their contracts now?

A clause addressing potential tariff-related price adjustments helps manage client expectations.

Is the stock market really affecting wedding budgets?

Yes. When family investments drop, wedding spending often follows suit.